Park People

A nonprofit organization that helps to organize and educate decisions concerning the parks in Milwaukee County.

The goal of this class project was to bring awareness of a nonprofit's cause through creative marketing techniques. I chose to focus on a guerrilla tatic in my campaign that all other materials would focus around. The guerilla tatic was to place orange ribbon around specific trees in parks; at first it would appear all the trees were marked to be cut down. Upon closer inspection you would see the ribbon had a fact about the park it was in with the Park People logo.